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Written by Rebecca Wanjiku
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Tuesday, 19 June 2007 |
Having a website may be the latest fad for many Kenyan companies, but how many of these websites have relevant information? How many have content that browsers are looking for?
Michuki Mwangi, Chief Executive Officer of the Kenya Network Information Center (KENIC) reckons that 90% of
the websites in Kenya are irrelevant and user unfriendly. The 10% are
under construction, and remain so for a long time.
At the monthly forum, Michuki indicted many organizations of developing
websites that don’t give visitors reason to come back, because they
have same information after three years.
“Less than 50 % of the content of the web is irrelevant and does not
address the core functions of the organizations,†said Michuki.
For instance, the Nakumatt Holdings website has a slide show of
buildings, information about the company and very little about its products and their prices. The Uchumi website, on the other hand, has information about
products and the prices, but is limited to products on special offer.
Compare these websites to the UK-based supermarket, Tesco, which lists, not only its main products-groceries, but also other relevant information that might interest web visitors such as: finance and insurance, health and environment.
The Kenya Airports Authority(KAA) website is equally incapable of
providing flight information, parking costs and directions to and from
the airport. The website does not load up easily and has more
information on tourism than it does on its core functions.
Compare this to the British Airports Authority website which has flight
information, how to leave from one airport to the next, car park
direction and fees, security alerts among other features.
Telkom Kenya, which has information on services it offers, scored high marks. While the site loads fast, it could still do with some improvement. Customers still have to visit agents or go to physical Telkom locations as they cannot purchase services online nor fill forms.
Michuki argued that many organizations leave website management
to their IT departments and do nothing to improve on the content
available.
To redress this, organizations need to identify right target group,
build online social networks, and collaborations between academia,
media and government to ensure that content is generated.
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Rebecca Wanjiku |
| About the author: |
| Rebecca Wanjiku is a Kenyan journalist and entrpreneur. She writes on technology and media issues and publishes the BeckyIT blog.
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Last Updated ( Wednesday, 17 September 2008 )
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I refer to three articles of KenyaImagine with comparable scope, "How not to write a service charter", "Public Image", and "New Masks, Old Faces" because the latter showcases the same mental and attitude deficits that Rebecca's article chastises.
Indeed, it would be a worthwhile question of the week to have a contest for the worst government website. I believe the shortlist would include PSRD, e-government and Ministry for Information and Communication.
Alexander