Kenyan Newspaper Entrepreneur in the USA PDF Print E-mail
Written by Benin Mwangi   
Wednesday, 16 May 2007

See how an Atlanta, GA (USA) based Kenyan entrepreneur took his business from a small two page newsletter into the largest newspaper serving Kenyans living in the States.

Wilson Kimani Wanguhu with Benin Mwangi on Kenya Imagine

You may visit Kim Media Group's Kenya Empowerment News and see for self why it has risen to the top of America's Kenyan news!

The interview that follows is between the Founder and President of Kim Media Group, Mr. Wilson Kimani Wanguhu and myself-Benin Mwangi .

1.What were your first few years in America like?
It was tough like that of everybody else who has made this journey before me. I had to go through a cultural shock and misguided notion of America as Hollywood had presented to me while in Kenya. I also had to adjust to the too-much freedom in the new world not to mention many choices in everything around me, but with time it got better. Communication was the other major obstacle; my Kenyan accent carried the day every time I tried to ‘twang' to sound like the Americans and hence made it almost impossible for the native to understand what I was saying.

2. How old were you upon your arrival to the States?
I came to the States when I was 19 years old.

3. Do you think that the information that you were given, while still in Kenya about America, prepared you for America or were there many things about the States that caught you unaware?
The information I was given was not accurate, I was expecting more than I found when I got here. A lot of necessary information was left out in my debriefing living me vulnerable. It was clear to me why U.S does not have Department (Ministry) of culture. Hollywood does such a good job of selling the American dream to the outside world, it's amazing. The ‘Heaven on earth' glamorized lifestyle turn out to be a mirage. The sobering moment was when I realized the American dollar was as elusive as the Kenyan shilling not to mention the credit system turned out to be a can of worms.

4.I remember when your newspaper, Kenya Empowerment Newspaper, was a just two or three sheet of paper some years back. So let me ask you, back then did you ever have any idea that the newspaper would grow to become what it is today?
I did, always knew what I wanted the newspaper to be, it was just a matter of getting there. We had to start somewhere with what we had then and as the momentum picked up so did the shape of the newspaper.

5.Someone told me that the Kenya Empowerment News is the largest Kenyan paper in the US, is that true?
That is true we are the largest newspaper serviscreenshot001.jpgng the Kenyan community in the U.S. We are a monthly newspaper distributed in 21 states. Our goal is to create a networking tool that provide key information to our readership while we promote Kenyan business.

We started with 200 copies in Atlanta and in two and a half years we are in 21 states with 15,000 copies distributed every month and now the website www.kimmediagroup.com has started to take a life of its own creating serious traffic.

6.The way that it looks to me is that you have been somehow able to operate between the markets of the mega Kenyan newspapers like the Daily Nation and the Standard on one end and some of the Diaspora publications like Jamhuri and Mshale. How have you been able to do this so well? Could you ever see a time when you might either compete more directly with these or similar publications or even collaborate with them?

We have been able to do this by being the alternative source of news and information. We have stuck to our vision and avoided being distracted by what others are doing. We believe in what we are doing. Ours is a unique product and we intend to keep it that way.

I would also like to add that competition is healthy as long as it's done right and I also think it would be to our advantage if we can all work together where we can for the betterment of our people.

7.What would you say is your business philosophy and management style?

My Philosophy: Treat people the same way you would like them to treat you if the situation was reversed. My Management style is summed up by an old cowboy saying, "Feed your stallions, shoot the wounded and keep the herd moving".

8.How do you motivate the others around you who help to carry out the vision of Kenya Empowerment News? Is there a difference between how you did it when the paper was an infant and how you motivate your team today?

Yes there is difference, as the newspaper had gotten larger, I have had to bring in key players. The secret is having the right people for the right job. My role is to bring out the best in each of my team members. I encourage them to be creative, take ideas and fly with them in areas of their expertise. I realize if I keep controlling everything I will keep getting the same results so to bring in fresh ideas I had to let my team feel free to be key players.

9.Are you able to tell us about your business ventures that you may have or have had in Kenya?
Currently we have opened an office in Nairobi Kenya at Standard House 4th floor and looking to get the newspaper distributed on the street of Nairobi by next year.

 

10.Do you have any words of advice for others behind you who might be thinking of starting a business either here in the States or back in Kenya?

My advice is to always look for a need within your potential clients and there is your business. Provide them with the solution for their need as a business. Opportunities are everywhere.


Benin Mwangi
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written by Anonymous , May 17, 2007
I'd like to hear more storys like that one, please. Nice interview.

All the best to Wanguhu.
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written by acolyte , May 18, 2007
I'm going to say it like it is. Congrats to this dude on making a living via his paper but frankly that paper is veeeeeeeeeeeeeeery sub par. have you seen how poor the layout is? Most of the articles are poorly written and do little to add value to Kenyan's lives here in the States. We need a good balance between articles about Kenya and those about Kenyans in the states and this paper doesnt have that. The ads and how they are graphically set up isn't pleasing at all.
Frankly if I never used to get it for free I wouldnt read it at all. Lots of improvement is need here.
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written by Njoya , May 18, 2007
Aco,
Its a class thing. Have you heard of mister seed in the UK. Shock on you, many Kenyans love this sub-standard stuff.
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Things that make you go-Hmmmmm
written by Benin , May 18, 2007
To the anonymous readers:

Thanks for the comments. I appreciate the honest opinions.

Acolyte:

How does one respond to such comments, anyway? For starters, every person is entitled to their opinions. And life is all about relativity. So what papers are you comparing this one to?

To be honest with you, this interview was done because of this man's business achievements, not necessarily how the paper looks, although I have always admired the look of it.

Anyhow, if I were an advertiser and was given the choice between two publications, one that looked like 1 million dollars and the other that looked like, maybe 1,000.00 that still wouldnt be enough for me to make a decision on whom to place my ad dollars with. I would ask to see the numbers first-click ratios, visits, repeat visits, new visits, and so forth for online and distribution if it was print.

But, at the end of the day if it were me investing my hard earned dividends, I would repsect the numbers over the appearances. Because the numbers represent labor, time invested, entrepreneurial inventiveness, and real capital spent; whilst the appearances usually only represent one of those resources.

Again, we are each entitled to our opinions and for bringing your open opinions I say thank you, even though we may differ on them.
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written by editor , May 18, 2007
Apologies to readers, comments sometimes take a few minutes before they show due to cache issues, please bear with us.
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WAY TO GO!!!!
written by Common Sense , May 18, 2007
Big Ups Mr. Wanguhu for a job well done. This is a classic example to our fellow Kenyans. And now to the critics, I always like to reason whether we gonna agree or differ, lets do it with some common sense and decency.

ACO,
U said the paper is sub standard, I am not routing for a substandard product in the marketplace BUT, what can we offer as a solution or are we just running mouth?. This is a man who have taken an idea, had the balls to build something out of it. I would like to know what you are doing with your self or are you in corporate America where someone else have taken the risk on your behalf. Your "Class" connotation is not what we need as a developing country, we need every effort and as always natural selection will take its course. If the paper is sub-standard, the best publication will take over (Survival for the fittest).

Kimani, Keep doing what you doing, there is always room for improvement and thats the great thing about life, what you messed yesterday you can correct today.

For the rest of us, if you have never set a business in America, You don't qualify to bash anyone because you don't know and understand what it takes. We all have ideas but that is not enough, until one gets down and dirty with them.

Nice Interview Benin
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Well done Kim!
written by PHP , May 18, 2007
Am not shocked by some of the negative and cynical comments flying around. It's probably the worst british attribute that rubbed on us big time.

For those concerned about the quality of the Newspaper, I got one thing to tell you. People vote with their cash. If the business is growing, it means people appreciate the content. The rest is just by the way. People who prefer style over substance will give it a miss, but apparently most Kenyans in U.S prefer substance over style.

It's a fact most businesses start small, and their products are not usually of the highest quality. However, if the product is filling a niche, the company will grow. The smart small business owners are those who strife to improve on the quality of their products as the company grows. I am sure Kim is a very smart guy, who instead of waiting till he gets enough capital to start big, did the smartest thing - start small and grow.

By the way, have you seen Microsoft products in it's early days? I rest my case!
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Business is the liberator
written by Common sense , May 18, 2007
Honey,
One of the biggest gift from God is the ability to choose and I believe that should go to everyone and in all circumstances. Personally I believe business is the only vehicle that provides for me the opportunity to get where I need to be in life. I have worked in Kenya and corporate America and the more I worked, the more I discovered how easy and rewarding it is to start one’s own business. As you said, business takes patience, money and HUGE risk and disappointments. On the flip side of this, the rewards are overwhelming and if you structure is right, you will only get one good beating when you starting but after the business picks up, you will become the shot-caller. All in all both are not easy but if one doesn’t want to be slaving till kingdom come, get in the business world. You will enjoy the fruits in this life and liberate your kin in generations to come.

One point as far as academia goes, I would like to point out is that our upbringing is to blame. I would like to say that the more most of us get educated (bachelors, master or PHD), the more our minds get conditioned and what happens we fail to see and notice the kawaida needs and solutions. We have pre-conceived mindsets and that hinders our venturing into business because we fail to notice these opportunities.. After all our parents taught us to go to school and get a good job, retire at 65. That’s the best they could do but we need to renew our minds and wake up, look around us and see what solutions we can provide. Business to me is as simple as identifying a need and providing a solution.
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Brave Kenyans
written by Lillian , May 19, 2007
Well done to Wanguhu, it is a good step in the right direction, he might write for the East African Community at least before we make demands that he writes for the American audience. In the US, Europe and America there are numerous papers that address the needs of various communities, it is all to common to find papers written not only in English but in Turkish, Kurdish, Arabic, Polish, Albanian etc, no one goes about beating these guys to write for the German or English speaking population. They exist because there serve a specify market need.

I sense a hint of jealousy in one comment here terming the paper as sub par. The class comment on Mr Seed is uncalled, as well, having visited the site not too long ago it provides vital information and broadcast services for Kenyans, I recall a broadcast that upgrade is on course, perhaps we will see a revamped site not to long from now. Even in business one must crawl before they can run or risk early failure. Well done to these guys they have the guts to go where we dare not trend.
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written by emmo opoti , May 19, 2007
First of all, I think it is churlish to make any comments without first congratulating both the interviewer and Mr Wanguhu for a good article. Reading it, it becomes pretty obvious both why Kimani started out, and why he is successful. There was a need and he fulfilled that need. He may not have satisfied it, but as commentators have made clear, a newspaper with adverts is a success story.

On class. First of all, I do not think there is anything wrong with not having class. Being profitable usually means not having class, it is a business call that a business-man has to make. I am not claiming anything about the look of the publications of Mr Wanguhu (the website is decent enough) but to attract readers he must have had to tailor his content to the wishes of the public. From his interview I gather that he is not a philanthropist.
In the UK, consider the difference in circulation figures between say The Guardian and The Sun.

Ndiangui,
Moot point about starting small. No one I expect is asking that all businesses start big. Also the language used in the newspaper is not a factor. Language wise I think Taifa Leo is head and shoulders above any English publication in Kenya. It leads where it sister paper panders.
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written by Amir Ibrahim , May 19, 2007
Emmo, and others
Class is about content, and presentation. The Sun is a crap paper because of what it contains. So if Faux News. It is not at all about presentation. Acolyte and many of the anons above seem to be speaking about content (in addition to presentation). Since this article came out I have heard a lot of stories from people I have asked, and from the responses of readers here I am looking now to make an opinion for myself. Not too much on the website.

Ndiangui,
The accusation here is that it is like The National Enquirer, The Sun or The Star. Not a matter of different content like in TIME vs. The Economist. I think The Economist is classier, but it is not for everyone. On the other hand, I admit to being very prejudiced against the sort of person that watches Fox News or reads The Sun ( especially as a black person and an avid consumer of books).

Any newspaper is only so good as its editors let it be.
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written by Amir Ibrahim , May 19, 2007
Here are the UK numbers, they are a little old but you can see clearly that even the lowest selling tabloids sell much more than the best selling serious newspapers by a long way. That is why it is said that Rupert Murdoch is the most powerful man in the UK, even when he is in Australia or the USA.
Profit-wise also serious papers are hindered to a great extent by the search for quality. You can see the trend towards sensationalism in Kenya is fuelled by this same desire to make money at any cost.

P.S Rupert Murdoch sells entertainment, not news. Vince McMahon on a bigger stage.

Honey,
Interesting points on integration. The big question is, are those Kenyans going back home or are they Americans?
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re: Business is the liberator
written by pndiangui , May 19, 2007
Honey,
One of the biggest gift from God is the ability to choose and I believe that should go to everyone and in all circumstances.
One point as far as academia goes, I would like to point out is that our upbringing is to blame. I would like to say that the more most of us get educated (bachelors, master or PHD), the more our minds get conditioned and what happens we fail to see and notice the kawaida needs and solutions. We have pre-conceived mindsets and that hinders our venturing into business because we fail to notice these opportunities.. After all our parents taught us to go to school and get a good job, retire at 65. That’s the best they could do but we need to renew our minds and wake up, look around us and see what solutions we can provide. Business to me is as simple as identifying a need and providing a solution.


Couldnt have been put better.

However we have to be cautious here against touting absolute thinking or approach to school. I think we need to see the balance that research provides as opportunities to be acted upon by risk-takers. Were it for Academia studies on things like relativity , DNA, economic management technologies (the theory of infalation , balance of trade for a Nation to be stable and such), Environmental solutions , then the opportunities to provide value through business models that deliver the value of this research to the society wouldnt have occured in the first place.
On the other hand absolute academics without the touch of street-wise entreprenurial risk-taking will in itself sreate no wealth to Nations or to individuals.
Again this is at the macro level.
At the micro level (individuals) , as 'commonsense' puts it, its a matter of choice.
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Making Myself Clear
written by acolyte , May 19, 2007
Seems this discussion has gone on many tangents without me.
Let's be honest, yes he has found a niche that needs to be filled and is attempting to do so. But doing so doesn't make the paper perfect.
I have the paper in my hands right now and let's take a look at the pictures and the adverts. Some of the adverts are of good quality and rather well done, giving me the feeling that they were not done in-house because the ones for smaller organisations aren't very clear and appealing. If the backbone of this paper is advertising don't you think that they should offer better graphic design services for the readers and their advertisers? The Kim group can do far better than the clip art being used for ads, look at the Sydco services ad on page 26 of the latest issue.
Yes Bwana Benin we do appreciate your articles in the paper. But after looking at the Kim group's vision on the cover of the paper I can say that the paper is doing anything but that. We do appreciate the articles on investing in Kenya and such even though I can get them elsewhere online.The adverts for Kenyan owned businesses are very good too, workmanship aside so we can promote our own. Where are the articles about empowering Kenyans who are here in the states. Where are the articles on how Kenyans can avoid the many pitfalls that they face when they get here? What about information sharing opportunities such as scholarships? Articles on immigration? How can we network if we are not sharing such information amongst ourselves? What about region specific articles and information. Kenyans in different parts of America face challenges due to Federalism (different laws in many states). If we saw more articles like that the paper would speak more to Kenyans here in the States, make them a stronger community and more able to invest and build back home.
Before people get all defensive remember kulenga si kufuma as my swahili teacher used to say. If this paper gets better so does it's
Plus Benin does it matter what paper I compare this publication to? You have to have benchmarks and goals for your paper otherwise it's not going to go anywhere due to complacence.

At the end of the day the numbers talk.
15,000 copies is good let's assume that each copy is read by 3 people so it may up to 45,000 on a good month. But I do believe that Kenyans in the states has hit the 100,000 mark if I am not wrong. so don't sit on your laurels. Aim higher.
@ Mr common sense
First of all I doubt that this paper is the only thing that Wanguhu does to make a living so I don't think he is put all his eggs in one basket as regards. And what I do is work in the non profit sector, where alot of my work helps people in the third world. I could sell out and earn more in the corporate world , that's my piece for Africa; so what are you doing?
Remember I am not saying the paper is total crap but some improvements are clearly needed!
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written by emmo opoti , May 19, 2007
I am sure that any good entrepreneur would be happy to receive criticism and what is here is unlikely to be the first that Mr Wanguhu has received. Even ki has received a lot of extremely vicious criticism all that time. We try to take it on the chin and respond to it. Anyone who is buying your paper is a fan, if they are buying it and unhappy then they need to be accomodated. So let's not be overly critical of those criticising the gazeti of Wanguhu?
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So far so good
written by Lillian , May 19, 2007
Criticism is always good; it helps us redefine the way we do things. Well and good to want the paper to do certain things but would it render the paper financially unsustainable. Based on there circulation numbers it is not a Wall Street paper, can they afford journalist to cover each region where Kenyan’s live? Further, it cannot be right to hold the KIM group accountable for all the information we perceive as missing and necessary to make the life of Kenyans in America much easier.

I shall take it that The Kim Group did not set out with a core objective of setting up an empowerment paper. They are doing there own thing as they perhaps envisaged it, there is room for improvement. How about people like acolyte start writing an article every now and then about the regions activities, alerting over scholarships information, immigration articles of interest etc we may get a features page. Wanguhu has come a long way; he gets my moral support and encouragement to take yet another step. It can only get better.
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written by Acolyte , May 19, 2007
First things first
1. The paper is free
2. There is no major competition. He has a captive readership, so he can print anything and people will still read it.
3. If the paper is doing so well, why do I see no major growth in the advertisers in the paper. It is always the same people and companies.
Plus I do think there are more than 100k Kenyans in the states to correct my earlier comment.
This criticism is purely from a journalistic point of view. Emmo, Benin and co are acting like that paper is the greatest thing ever! C'mon there is alot that can be done to improve it, if you dont want to realise that then so be it. It's the greatest paper in the world then!!!!!!
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As I Was Saying............
written by Acolyte , May 19, 2007
Seems my previous comment was eaten, good thing anyway since I had misread emmo's comment as a criticism of those criticizing the paper.
Anyway I get the paper for free, a true test of it's viability would be to attach a price on all the issues and see how well it sells then; besides he would now be getting both advertising dollars and sales dollars since he and his fans seem to be so sure of the papers appeal to the people. After all isn't business all about risks?
@ ra
I have never seen this paper but numbers do not lie
There lies, lies and then there are statistics.
You can either refuse to take any criticism, keep your paper as it is until another rival comes up and ousts you or take the viable points from the criticism and use it to make a better, more relevant paper for the Kenyan community abroad?
The choice is yours Benin and company....
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written by Acolyte , May 19, 2007
@ Lillian
Based on there circulation numbers it is not a Wall Street paper, can they afford journalist to cover each region where Kenyan?s live?
If you look at the cover of the paper, they claim to cover a large number of states. Why should they list all those states when we read the paper and find out less than a third of those states are covered? Isn't that straying from the vision or just being dishonest? Plus I am sure in the online community there are alot of Kenyans who are able to write about goings on in their community relevant to Kenyans, all they need is an invitation. All that would have to happen is for the editorial board to clean up whatever stories are sent in.

Further, it cannot be right to hold the KIM group accountable for all the information we perceive as missing and necessary to make the life of Kenyans in America much easier.
If a paper claims that one of it's goals is to network and share information relevant to the empowerment of the Kenyan diaspora economically and socially than I do have the right to hold them accountable because that is what they said they shall be doing.
Plus sharing information that would make Kenyans integration and lives here "easier" would only strengthen the community in the long run wouldn't it? If the paper claims to want to empower Kenyans is it wrong for us to point out when that isn't happening?
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Great Discussion
written by Mr. Wanguhu , May 19, 2007
I want to thank you all from the bottom of my heart for this healthy discussion. I take it positively and promise to look into this issues.
You have a great think tank here, keep up the good work.
As for the newspaper, just give it time will get there. We have come a long way. Those of you who may have had a chance to see our first publication may know what am saying.
KMG doors are open for your input at any time and we are always looking to improve and reach out to as many Kenyans as possible.


Thanks and God Bless
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