There's many ways to wage
an election campaign. Whipping up the public emotion and demonizing your
opponent so as to turn the public against him is one of the more commonly used, and one of the most
effective.
In a nutshell, this
strategy involves painting one's team as angels, and the opposing side as
demons bent on the destruction of the public good. The danger with this approach, which presents itself as very cost-effective, is
that it places the angels in a position of great disadvantage. Compelled into a
struggle to prove they own the higher ground, the angels must at every turn be
on the defensive as any slip ups, any exposed skeletons, any morally
compromised allies will result in the crumbling down of the columns supporting that elevated moral position.
This clearly is the curse
of ODM's decision to wage the next electoral campaign on the grassy meadows of virtue. They
have shown a keen-ness to portray their party and their leader as a Messiah to
the Kenyan masses, a saintly band of merry men who will dislodge the oppressive
regime that has dominated Kenyan politics for the past 44 years. The snare they set at the same time however, is that by pitching
themselves as the people's party, the party of the slum-dweller and the poor
farmer, of the marginalized regions and the excluded tribes; ODM are inviting
us to inspect their ranks and to judge them on their integrity and past record.
It follows then, that if
it is on the grounds of ethics that we are to prefer Raila Odinga and his
cohort to the Moi-Kibaki axis; the newly crowned ODM champion and those
surrounding him will need to prove themselves above reproach. Even as they wave the Kroll
report, or raise the specters of Anglo-Leasing, or remind us of the massive
land holdings of the old KANU and DP congregation, or the injustice of the privatizations,
or the increasing gulf between rich and poor; ODM will have to explain why even
a cursory inspection proves they are far, far from whiter than snow.
If as their more sensible candidates are likely to admit, both sides are morally compromised, they then saddle themselves with the burden of explaining how on a scale of moral relativity, their transgressions are not as dark as those of the NARC-DP-KANU conglomerate. So instead of going out there and winning hearts and minds, they will spend time on the newspapers and on television explaining Raila's involvement with the Molasses plant, Musalia's involvement in Goldenburg, William Ruto's NSSF scandal, William Ntimama's aggression and most of all, why if they are a party of the poor, the majority of them are billionaires and half-billionaires.
I would like to think of
myself as a neutral, but more importantly I am not an idiot. An increasing
number of Kenyans are unlikely to be idiots either, so if ODM would like a real
chance at winning the 2007 election, they had really better change their
strategy. Wage the campaign on ideas, not on morals for that just drapes the
ugly pall of hypocrisy over you, and stealthily, silently extinguishes your
orange halo.
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