Kenyan Newspaper Entrepreneur in the USA PDF Print E-mail
Written by Benin Mwangi   
Wednesday, 16 May 2007

See how an Atlanta, GA (USA) based Kenyan entrepreneur took his business from a small two page newsletter into the largest newspaper serving Kenyans living in the States.

Wilson Kimani Wanguhu with Benin Mwangi on Kenya Imagine

You may visit Kim Media Group's Kenya Empowerment News and see for self why it has risen to the top of America's Kenyan news!

The interview that follows is between the Founder and President of Kim Media Group, Mr. Wilson Kimani Wanguhu and myself-Benin Mwangi .

1.What were your first few years in America like?
It was tough like that of everybody else who has made this journey before me. I had to go through a cultural shock and misguided notion of America as Hollywood had presented to me while in Kenya. I also had to adjust to the too-much freedom in the new world not to mention many choices in everything around me, but with time it got better. Communication was the other major obstacle; my Kenyan accent carried the day every time I tried to ‘twang' to sound like the Americans and hence made it almost impossible for the native to understand what I was saying.

2. How old were you upon your arrival to the States?
I came to the States when I was 19 years old.

3. Do you think that the information that you were given, while still in Kenya about America, prepared you for America or were there many things about the States that caught you unaware?
The information I was given was not accurate, I was expecting more than I found when I got here. A lot of necessary information was left out in my debriefing living me vulnerable. It was clear to me why U.S does not have Department (Ministry) of culture. Hollywood does such a good job of selling the American dream to the outside world, it's amazing. The ‘Heaven on earth' glamorized lifestyle turn out to be a mirage. The sobering moment was when I realized the American dollar was as elusive as the Kenyan shilling not to mention the credit system turned out to be a can of worms.

4.I remember when your newspaper, Kenya Empowerment Newspaper, was a just two or three sheet of paper some years back. So let me ask you, back then did you ever have any idea that the newspaper would grow to become what it is today?
I did, always knew what I wanted the newspaper to be, it was just a matter of getting there. We had to start somewhere with what we had then and as the momentum picked up so did the shape of the newspaper.

5.Someone told me that the Kenya Empowerment News is the largest Kenyan paper in the US, is that true?
That is true we are the largest newspaper serviscreenshot001.jpgng the Kenyan community in the U.S. We are a monthly newspaper distributed in 21 states. Our goal is to create a networking tool that provide key information to our readership while we promote Kenyan business.

We started with 200 copies in Atlanta and in two and a half years we are in 21 states with 15,000 copies distributed every month and now the website www.kimmediagroup.com has started to take a life of its own creating serious traffic.

6.The way that it looks to me is that you have been somehow able to operate between the markets of the mega Kenyan newspapers like the Daily Nation and the Standard on one end and some of the Diaspora publications like Jamhuri and Mshale. How have you been able to do this so well? Could you ever see a time when you might either compete more directly with these or similar publications or even collaborate with them?

We have been able to do this by being the alternative source of news and information. We have stuck to our vision and avoided being distracted by what others are doing. We believe in what we are doing. Ours is a unique product and we intend to keep it that way.

I would also like to add that competition is healthy as long as it's done right and I also think it would be to our advantage if we can all work together where we can for the betterment of our people.

7.What would you say is your business philosophy and management style?

My Philosophy: Treat people the same way you would like them to treat you if the situation was reversed. My Management style is summed up by an old cowboy saying, "Feed your stallions, shoot the wounded and keep the herd moving".

8.How do you motivate the others around you who help to carry out the vision of Kenya Empowerment News? Is there a difference between how you did it when the paper was an infant and how you motivate your team today?

Yes there is difference, as the newspaper had gotten larger, I have had to bring in key players. The secret is having the right people for the right job. My role is to bring out the best in each of my team members. I encourage them to be creative, take ideas and fly with them in areas of their expertise. I realize if I keep controlling everything I will keep getting the same results so to bring in fresh ideas I had to let my team feel free to be key players.

9.Are you able to tell us about your business ventures that you may have or have had in Kenya?
Currently we have opened an office in Nairobi Kenya at Standard House 4th floor and looking to get the newspaper distributed on the street of Nairobi by next year.

 

10.Do you have any words of advice for others behind you who might be thinking of starting a business either here in the States or back in Kenya?

My advice is to always look for a need within your potential clients and there is your business. Provide them with the solution for their need as a business. Opportunities are everywhere.


Benin Mwangi
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written by Anonymous , May 17, 2007
I'd like to hear more storys like that one, please. Nice interview.

All the best to Wanguhu.
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written by acolyte , May 18, 2007
I'm going to say it like it is. Congrats to this dude on making a living via his paper but frankly that paper is veeeeeeeeeeeeeeery sub par. have you seen how poor the layout is? Most of the articles are poorly written and do little to add value to Kenyan's lives here in the States. We need a good balance between articles about Kenya and those about Kenyans in the states and this paper doesnt have that. The ads and how they are graphically set up isn't pleasing at all.
Frankly if I never used to get it for free I wouldnt read it at all. Lots of improvement is need here.
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written by Njoya , May 18, 2007
Aco,
Its a class thing. Have you heard of mister seed in the UK. Shock on you, many Kenyans love this sub-standard stuff.
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Things that make you go-Hmmmmm
written by Benin , May 18, 2007
To the anonymous readers:

Thanks for the comments. I appreciate the honest opinions.

Acolyte:

How does one respond to such comments, anyway? For starters, every person is entitled to their opinions. And life is all about relativity. So what papers are you comparing this one to?

To be honest with you, this interview was done because of this man's business achievements, not necessarily how the paper looks, although I have always admired the look of it.

Anyhow, if I were an advertiser and was given the choice between two publications, one that looked like 1 million dollars and the other that looked like, maybe 1,000.00 that still wouldnt be enough for me to make a decision on whom to place my ad dollars with. I would ask to see the numbers first-click ratios, visits, repeat visits, new visits, and so forth for online and distribution if it was print.

But, at the end of the day if it were me investing my hard earned dividends, I would repsect the numbers over the appearances. Because the numbers represent labor, time invested, entrepreneurial inventiveness, and real capital spent; whilst the appearances usually only represent one of those resources.

Again, we are each entitled to our opinions and for bringing your open opinions I say thank you, even though we may differ on them.
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written by editor , May 18, 2007
Apologies to readers, comments sometimes take a few minutes before they show due to cache issues, please bear with us.
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WAY TO GO!!!!
written by Common Sense , May 18, 2007
Big Ups Mr. Wanguhu for a job well done. This is a classic example to our fellow Kenyans. And now to the critics, I always like to reason whether we gonna agree or differ, lets do it with some common sense and decency.

ACO,
U said the paper is sub standard, I am not routing for a substandard product in the marketplace BUT, what can we offer as a solution or are we just running mouth?. This is a man who have taken an idea, had the balls to build something out of it. I would like to know what you are doing with your self or are you in corporate America where someone else have taken the risk on your behalf. Your "Class" connotation is not what we need as a developing country, we need every effort and as always natural selection will take its course. If the paper is sub-standard, the best publication will take over (Survival for the fittest).

Kimani, Keep doing what you doing, there is always room for improvement and thats the great thing about life, what you messed yesterday you can correct today.

For the rest of us, if you have never set a business in America, You don't qualify to bash anyone because you don't know and understand what it takes. We all have ideas but that is not enough, until one gets down and dirty with them.

Nice Interview Benin
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Well done Kim!
written by PHP , May 18, 2007
Am not shocked by some of the negative and cynical comments flying around. It's probably the worst british attribute that rubbed on us big time.

For those concerned about the quality of the Newspaper, I got one thing to tell you. People vote with their cash. If the business is growing, it means people appreciate the content. The rest is just by the way. People who prefer style over substance will give it a miss, but apparently most Kenyans in U.S prefer substance over style.

It's a fact most businesses start small, and their products are not usually of the highest quality. However, if the product is filling a niche, the company will grow. The smart small business owners are those who strife to improve on the quality of their products as the company grows. I am sure Kim is a very smart guy, who instead of waiting till he gets enough capital to start big, did the smartest thing - start small and grow.

By the way, have you seen Microsoft products in it's early days? I rest my case!
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Business is the liberator
written by Common sense , May 18, 2007
Honey,
One of the biggest gift from God is the ability to choose and I believe that should go to everyone and in all circumstances. Personally I believe business is the only vehicle that provides for me the opportunity to get where I need to be in life. I have worked in Kenya and corporate America and the more I worked, the more I discovered how easy and rewarding it is to start one’s own business. As you said, business takes patience, money and HUGE risk and disappointments. On the flip side of this, the rewards are overwhelming and if you structure is right, you will only get one good beating when you starting but after the business picks up, you will become the shot-caller. All in all both are not easy but if one doesn’t want to be slaving till kingdom come, get in the business world. You will enjoy the fruits in this life and liberate your kin in generations to come.

One point as far as academia goes, I would like to point out is that our upbringing is to blame. I would like to say that the more most of us get educated (bachelors, master or PHD), the more our minds get conditioned and what happens we fail to see and notice the kawaida needs and solutions. We have pre-conceived mindsets and that hinders our venturing into business because we fail to notice these opportunities.. After all our parents taught us to go to school and get a good job, retire at 65. That’s the best they could do but we need to renew our minds and wake up, look around us and see what solutions we can provide. Business to me is as simple as identifying a need and providing a solution.
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Brave Kenyans
written by Lillian , May 19, 2007
Well done to Wanguhu, it is a good step in the right direction, he might write for the East African Community at least before we make demands that he writes for the American audience. In the US, Europe and America there are numerous papers that address the needs of various communities, it is all to common to find papers written not only in English but in Turkish, Kurdish, Arabic, Polish, Albanian etc, no one goes about beating these guys to write for the German or English speaking population. They exist because there serve a specify market need.

I sense a hint of jealousy in one comment here terming the paper as sub par. The class comment on Mr Seed is uncalled, as well, having visited the site not too long ago it provides vital information and broadcast services for Kenyans, I recall a broadcast that upgrade is on course, perhaps we will see a revamped site not to long from now. Even in business one must crawl before they can run or risk early failure. Well done to these guys they have the guts to go where we dare not trend.
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written by emmo opoti , May 19, 2007
First of all, I think it is churlish to make any comments without first congratulating both the interviewer and Mr Wanguhu for a good article. Reading it, it becomes pretty obvious both why Kimani started out, and why he is successful. There was a need and he fulfilled that need. He may not have satisfied it, but as commentators have made clear, a newspaper with adverts is a success story.

On class. First of all, I do not think there is anything wrong with not having class. Being profitable usually means not having class, it is a business call that a business-man has to make. I am not claiming anything about the look of the publications of Mr Wanguhu (the website is decent enough) but to attract readers he must have had to tailor his content to the wishes of the public. From his interview I gather that he is not a philanthropist.
In the UK, consider the difference in circulation figures between say The Guardian and The Sun.

Ndiangui,
Moot point about starting small. No one I expect is asking that all businesses start big. Also the language used in the newspaper is not a factor. Language wise I think Taifa Leo is head and shoulders above any English publication in Kenya. It leads where it sister paper panders.
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written by Amir Ibrahim , May 19, 2007
Emmo, and others
Class is about content, and presentation. The Sun is a crap paper because of what it contains. So if Faux News. It is not at all about presentation. Acolyte and many of the anons above seem to be speaking about content (in addition to presentation). Since this article came out I have heard a lot of stories from people I have asked, and from the responses of readers here I am looking now to make an opinion for myself. Not too much on the website.

Ndiangui,
The accusation here is that it is like The National Enquirer, The Sun or The Star. Not a matter of different content like in TIME vs. The Economist. I think The Economist is classier, but it is not for everyone. On the other hand, I admit to being very prejudiced against the sort of person that watches Fox News or reads The Sun ( especially as a black person and an avid consumer of books).

Any newspaper is only so good as its editors let it be.
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written by Amir Ibrahim , May 19, 2007
Here are the UK numbers, they are a little old but you can see clearly that even the lowest selling tabloids sell much more than the best selling serious newspapers by a long way. That is why it is said that Rupert Murdoch is the most powerful man in the UK, even when he is in Australia or the USA.
Profit-wise also serious papers are hindered to a great extent by the search for quality. You can see the trend towards sensationalism in Kenya is fuelled by this same desire to make money at any cost.

P.S Rupert Murdoch sells entertainment, not news. Vince McMahon on a bigger stage.

Honey,
Interesting points on integration. The big question is, are those Kenyans going back home or are they Americans?
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re: Business is the liberator
written by pndiangui , May 19, 2007
Honey,
One of the biggest gift from God is the ability to choose and I believe that should go to everyone and in all circumstances.
One point as far as academia goes, I would like to point out is that our upbringing is to blame. I would like to say that the more most of us get educated (bachelors, master or PHD), the more our minds get conditioned and what happens we fail to see and notice the kawaida needs and solutions. We have pre-conceived mindsets and that hinders our venturing into business because we fail to notice these opportunities.. After all our parents taught us to go to school and get a good job, retire at 65. That’s the best they could do but we need to renew our minds and wake up, look around us and see what solutions we can provide. Business to me is as simple as identifying a need and providing a solution.


Couldnt have been put better.

However we have to be cautious here against touting absolute thinking or approach to school. I think we need to see the balance that research provides as opportunities to be acted upon by risk-takers. Were it for Academia studies on things like relativity , DNA, economic management technologies (the theory of infalation , balance of trade for a Nation to be stable and such), Environmental solutions , then the opportunities to provide value through business models that deliver the value of this research to the society wouldnt have occured in the first place.
On the other hand absolute academics without the touch of street-wise entreprenurial risk-taking will in itself sreate no wealth to Nations or to individuals.
Again this is at the macro level.
At the micro level (individuals) , as 'commonsense' puts it, its a matter of choice.
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Making Myself Clear
written by acolyte , May 19, 2007
Seems this discussion has gone on many tangents without me.
Let's be honest, yes he has found a niche that needs to be filled and is attempting to do so. But doing so doesn't make the paper perfect.
I have the paper in my hands right now and let's take a look at the pictures and the adverts. Some of the adverts are of good quality and rather well done, giving me the feeling that they were not done in-house because the ones for smaller organisations aren't very clear and appealing. If the backbone of this paper is advertising don't you think that they should offer better graphic design services for the readers and their advertisers? The Kim group can do far better than the clip art being used for ads, look at the Sydco services ad on page 26 of the latest issue.
Yes Bwana Benin we do appreciate your articles in the paper. But after looking at the Kim group's vision on the cover of the paper I can say that the paper is doing anything but that. We do appreciate the articles on investing in Kenya and such even though I can get them elsewhere online.The adverts for Kenyan owned businesses are very good too, workmanship aside so we can promote our own. Where are the articles about empowering Kenyans who are here in the states. Where are the articles on how Kenyans can avoid the many pitfalls that they face when they get here? What about information sharing opportunities such as scholarships? Articles on immigration? How can we network if we are not sharing such information amongst ourselves? What about region specific articles and information. Kenyans in different parts of America face challenges due to Federalism (different laws in many states). If we saw more articles like that the paper would speak more to Kenyans here in the States, make them a stronger community and more able to invest and build back home.
Before people get all defensive remember kulenga si kufuma as my swahili teacher used to say. If this paper gets better so does it's
Plus Benin does it matter what paper I compare this publication to? You have to have benchmarks and goals for your paper otherwise it's not going to go anywhere due to complacence.

At the end of the day the numbers talk.
15,000 copies is good let's assume that each copy is read by 3 people so it may up to 45,000 on a good month. But I do believe that Kenyans in the states has hit the 100,000 mark if I am not wrong. so don't sit on your laurels. Aim higher.
@ Mr common sense
First of all I doubt that this paper is the only thing that Wanguhu does to make a living so I don't think he is put all his eggs in one basket as regards. And what I do is work in the non profit sector, where alot of my work helps people in the third world. I could sell out and earn more in the corporate world , that's my piece for Africa; so what are you doing?
Remember I am not saying the paper is total crap but some improvements are clearly needed!
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written by emmo opoti , May 19, 2007
I am sure that any good entrepreneur would be happy to receive criticism and what is here is unlikely to be the first that Mr Wanguhu has received. Even ki has received a lot of extremely vicious criticism all that time. We try to take it on the chin and respond to it. Anyone who is buying your paper is a fan, if they are buying it and unhappy then they need to be accomodated. So let's not be overly critical of those criticising the gazeti of Wanguhu?
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So far so good
written by Lillian , May 19, 2007
Criticism is always good; it helps us redefine the way we do things. Well and good to want the paper to do certain things but would it render the paper financially unsustainable. Based on there circulation numbers it is not a Wall Street paper, can they afford journalist to cover each region where Kenyan’s live? Further, it cannot be right to hold the KIM group accountable for all the information we perceive as missing and necessary to make the life of Kenyans in America much easier.

I shall take it that The Kim Group did not set out with a core objective of setting up an empowerment paper. They are doing there own thing as they perhaps envisaged it, there is room for improvement. How about people like acolyte start writing an article every now and then about the regions activities, alerting over scholarships information, immigration articles of interest etc we may get a features page. Wanguhu has come a long way; he gets my moral support and encouragement to take yet another step. It can only get better.
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written by Acolyte , May 19, 2007
First things first
1. The paper is free
2. There is no major competition. He has a captive readership, so he can print anything and people will still read it.
3. If the paper is doing so well, why do I see no major growth in the advertisers in the paper. It is always the same people and companies.
Plus I do think there are more than 100k Kenyans in the states to correct my earlier comment.
This criticism is purely from a journalistic point of view. Emmo, Benin and co are acting like that paper is the greatest thing ever! C'mon there is alot that can be done to improve it, if you dont want to realise that then so be it. It's the greatest paper in the world then!!!!!!
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As I Was Saying............
written by Acolyte , May 19, 2007
Seems my previous comment was eaten, good thing anyway since I had misread emmo's comment as a criticism of those criticizing the paper.
Anyway I get the paper for free, a true test of it's viability would be to attach a price on all the issues and see how well it sells then; besides he would now be getting both advertising dollars and sales dollars since he and his fans seem to be so sure of the papers appeal to the people. After all isn't business all about risks?
@ ra
I have never seen this paper but numbers do not lie
There lies, lies and then there are statistics.
You can either refuse to take any criticism, keep your paper as it is until another rival comes up and ousts you or take the viable points from the criticism and use it to make a better, more relevant paper for the Kenyan community abroad?
The choice is yours Benin and company....
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written by Acolyte , May 19, 2007
@ Lillian
Based on there circulation numbers it is not a Wall Street paper, can they afford journalist to cover each region where Kenyan?s live?
If you look at the cover of the paper, they claim to cover a large number of states. Why should they list all those states when we read the paper and find out less than a third of those states are covered? Isn't that straying from the vision or just being dishonest? Plus I am sure in the online community there are alot of Kenyans who are able to write about goings on in their community relevant to Kenyans, all they need is an invitation. All that would have to happen is for the editorial board to clean up whatever stories are sent in.

Further, it cannot be right to hold the KIM group accountable for all the information we perceive as missing and necessary to make the life of Kenyans in America much easier.
If a paper claims that one of it's goals is to network and share information relevant to the empowerment of the Kenyan diaspora economically and socially than I do have the right to hold them accountable because that is what they said they shall be doing.
Plus sharing information that would make Kenyans integration and lives here "easier" would only strengthen the community in the long run wouldn't it? If the paper claims to want to empower Kenyans is it wrong for us to point out when that isn't happening?
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Great Discussion
written by Mr. Wanguhu , May 19, 2007
I want to thank you all from the bottom of my heart for this healthy discussion. I take it positively and promise to look into this issues.
You have a great think tank here, keep up the good work.
As for the newspaper, just give it time will get there. We have come a long way. Those of you who may have had a chance to see our first publication may know what am saying.
KMG doors are open for your input at any time and we are always looking to improve and reach out to as many Kenyans as possible.


Thanks and God Bless
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written by Kax , May 21, 2007
Aco,

I know I said that you need to smoke a joint or drink a soda earlier, but.....plis Stop Smoking! Pick yor nose instead.
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Benin Duped
written by About to Vomit , May 21, 2007
I hope Benin Mwangi doesn't consider this a work of journalism. He has been deceived into doing a self-gratifying interview.

Double-check your work, Mr. Mwangi. Wanguhu runs a piece of crap, which is fine, but he has bragged before that he is the only one on that paper who gets paid.

His poor staffers work so hard jus to get a by line.

"Feed your stalions" Wanguhu. Maybe then they will improve the piece of crap you and turn the lies you tell above into truth.

Wanguhu has the tendency to praise himself. I wish I knew how to add a link to this story that was supposed to be about how corrupt Kenyan media are, but turned out to be one about how great his paper is. Click on the link to his website and search for "mutua."

www.kimmediagroup.com
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Really?
written by Benin , May 22, 2007
All:

Hello, I just wanted to say that it has been a pleasure having this post here on Kenya Imagine, even despite some of the harsh comments that it has received from the more uninformed circles of the audience.

I say uniformed because the paper that I read is of high quality and is very informative, even if there was a price tag on it, I am sure that people would pay for it, because the info contained within it is hard to find elsewhere.

Also, I was not duped into the interview, I asked and even though I know Kimani very closely had to ask him several times to do it, before I finally got a yes. If you read beninmwangi.com you will see the interviewing entrepreneurs is a big part of what I do. Anyhow, all and all I think that it has been great, I really enjoy Kenya Imagine and hope to continue spurring dialogue here.

By the way, I wanted to point out one more thing...I am not upset about the negative comments, nor am I upset about anything. My intent was just to say it would be wonderful if people could get all of the facts first, thats all. Who has actually read a physical copy of the paper and who hasn't? That's all I am saying and if I could add one more tidbit to this, it is a bit ironic, but I think the negative comments have spurred more traffic to the online paper than several paid ads would have done. So that is why I am not upset at all. LOL

Take care!
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Yes Really
written by acolyte , May 22, 2007
I say uniformed because the paper that I read is of high quality and is very informative, even if there was a price tag on it, I am sure that people would pay for it, because the info contained within it is hard to find elsewhere.

Dear Benin, you must be reading Mshale or some other paper. Please look at the cover once again. Let's look at the last issue where one of the main stories was Kimunya telling Kenyans to invest back home. That story was all over the local media and Kenyan blogs in the diaspora, I can send you some very nice pictures and links to go with it. I am not saying that the paper is total crap because it is always good to know where I can buy tea leaves from, find a Kenyan realtor and how to send money home. But in other areas this paper is sorely lacking and if you call yourself a professional journalist you too must admit that.
You are huffing and puffing about how people rever the paper and even if there is a price tag they will buy it. Why don't you and your boss put money where your mouths are and put a price tag on it then? After all you wont be satisfying my ego but making money and since Mr Wanguhu is an entrepreneur isn't that his ultimate aim?
Feed off our traffic and comments to make a better paper instead of fighting the very same people who could become your best readers and customers.
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written by Kax , May 23, 2007
Aco,

You sound bitter about something. It ain't the paper you're bitter about-you need to search your soul. Maybe you tried doing something and it wasn't as successful as the paper was??And who defines what professional journalism is? And when you ask them to put a price tag to the paper since it woun't satisy your ego...to me that sounds like a dare-and that it would actually feed your ego-if you have one that is. No need to hate on pple who are doing well. Even if the paper is not the best out there....at least the pple behind it are doing something so......a bratha...don just sit there-do something! I've seen the online version of the paper and am impressed.
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re:
written by Alexander , May 23, 2007
but you can do one of two things with the criticism here:

1. Stand steadfast, refuse to listen and call everyone haters.
2. Take the useful part of the criticism and build a better paper.
(...)
That is why you will never make a good entrepreneur Kax, if you think that you are doing people a favour by offering a service.


Come one.
He is Kenyan.
Therefore no. 2 just isn't an option; only no. 1 is possible for him.

See Emmo's remarks in another thread to the same effect.
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Kulenga si kufuma
written by acolyte , May 23, 2007
I urge people to go back and re-read the content of the paper and also the comments above.
I don't know if you read newspapers but take a copy of that newspaper and compare it to your local community paper and you will see how far it falls short.
And who defines what professional journalism is?
I do believe my degree in Communications, experience writing for various publications and graphic design skills do make me able to know what a good paper is and what isnt?
As for the price tag, if you read Benin's comment; he made it sound that the paper would sell very well if a price tag was put on it. So why give out for free what you can sell?
There is no hating going on here, I don't know Mr Wanguhu but I do know what a good paper is.
Or in your eyes does it become a work of art since it is a Kenyan who is doing it? Since it is a paper by a Kenyan should we turn a blind eye to quality because Kenyans will read it due to the fact ni wetu? I think what you think is that by merely churning out the paper the KIM group has won the race? As a business man and a journalist it behooves Wanguhu to give the best quality journalism and news paper that he can because many people refer to themselves by those titles but few are real holders of those titles.
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re: Really?
written by About to Vomit , May 23, 2007
Also, I was not duped into the interview, I asked and even though I know Kimani very closely had to ask him several times to do it, before I finally got a yes. If you read beninmwangi.com you will see the interviewing entrepreneurs is a big part of what I do.

Benin, you know Kimani very closely? That is the source of the problem. Journalists should always avoid interviewing people they know.

Also, I know Kimani from afar but I can tell you this, he is not a man who turns down a photo op. You think you know him, he tricks you.

And what was that crap about being in 21 one states? Mailing a couple of rags to a state doesn't mean you are there, and you know this, Benin. You can kiss Kenyaimagine's behind here, but they messed up by running this one.

Play all the child psychology stuff about negative comments bringing traffic to KI, but guess what? Those who came to this site did so because we were tired of your type of shoddy journalism. We want people to come here and share ideas so don't try to make us look like we don't want traffic to rise.

I wish I knew what so called editor approved this BS. I'd give him/her a word or two.
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written by Kax , May 23, 2007
Aco,

Aha! so you hold a degree in Communications? And you are an experienced writer? Talk is cheap and what your saying about the paper is just that - cheap. And who said they cannot give the paper 4 free? Not everything is always for sale. To me they are making history whether or not the paper is sold or it's given out for free. And as for standards... Rome wasn't built in a day and I don't expect the paper to meet your journalistic standards in a day either. Just my thoughts. And you don't have to read the paper kama inakusumbua hivyo - nobody is holding a gun to your throat.
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written by acolyte , May 23, 2007
@ Kax
Seems you don't read very well. All my earlier comments were constructive criticism, at no time at all have I told the paper and KMG to stop doing what they are doing; I have simple urged them to focus on their vision and given them different ways of doing so.
I have made viable points; but than railing at me what are you doing? As for journalism, there are tools available so that we don't have to reinvent the wheel each and every day when we want to do something. These tools are available if Wanguhu and his editorial staff looked for them. I should know because I have been there. I don't know if you have a personal stake in this paper but you can do one of two things with the criticism here:

1. Stand steadfast, refuse to listen and call everyone haters.
2. Take the useful part of the criticism and build a better paper.

I already know which choice you have opted for from your comments.

"And you don't have to read the paper kama inakusumbua hivyo - nobody is holding a gun to your throat."

One less reader won't hurt a paper, but remember I am not the only one who holds these opinions. That is why you will never make a good entrepreneur Kax, if you think that you are doing people a favour by offering a service. Don't quit your day job son.
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Wanguhu appreciates
written by pndiangui , May 23, 2007
Wanguhu has already appreciated the critics.
There are good criticisms here but there are those that seem to come from bitter critics who might never be satisfied with Wanguhu's target market needs. Sometimes too demanding customers might just have to shift to other products of their liking unless they are form a critical mass that is profitable serve or might seem profitable to serve in the long haul. A tough forecasting to do, but we might have to agree that Wanguhu's product might not make every Kenyan happy. And that is not strange.
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written by Kax , May 23, 2007
Aco,

You now got me interested in looking for that paper as I have been seeing screenshots in mass e-mails as well as read some articles online ! Have you thought that maybe... just maybe KMG's staff doesn't need to do things differently besides all your effort to get them to do it differently? ... give them your thoughts and leave it at that and should they chose to make any progress or not-it's still ok-I mean? Mr.Wanguhu will have a choice to make and since you only gave him 2 options, that shouldn't be hard for him. 2 is easy!
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re: In Conclusion
written by Lillian , May 24, 2007
@ My efforts are to make the paper do things in a better way, at the end of the day it will help them more than it will help me.
.. and I'm not alone.


Aco,
You cannot make the paper do things in your better way, neither me nor you made them start the paper in the first place. Changes cannot be pushed down the throat of the KMG; only they can evaluate the paper and decide what direction they want to take it. We give our critique and step aside, no one person has the hegemony of views and not all views can be taken on board, it is not necessary to be so pompous.

The manner of you criticism thought appearing to point toward a good direction is not positive but appear to be embedded with throat cutting bitterness, which is sufficient to break ones motivation. A Mr Wanguhu has already gracefully acknowledged all the comments hopefully both positive and negative.
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written by Alexander , May 24, 2007
Lillian:

There is no - moral or social - obligation at all to sugar-coat criticism, nor to put it forth in a sycophantic boot-licking (and sole-licking) way. That is a misconception which apparently is very widespread in Kenya.

Any professional, in any area, must be able to deal with friendly as well as with hostile criticism, and to draw lessons from either. It is true that a detailed critique is more helpful than a general rant. But even general rants and unmotivated derisions give an entrepreneur valuable feedback about how she arrives at the market level.
It is also true that constructive criticism is a nice trait. But the critic need not do the criticized's (home)work.

Alexander
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I Shall Kowtow Next Time
written by acolyte , May 25, 2007
@ Lillian
Alexander did make my point for me. It seems that you and some other people seem to think that I should make my points in the meekest voice as possible while I kowtow in Wanguhu's presence for them to be accepted.
Fact is that doing things better is not my way but the only way. If the graphics and the pictures in the paper are done at a higher standard, it really doesn't benefit me much does it? But on the other hand it becomes more visually appealing to readers and more people will read it.
As an entrepreneur you either grow or perish, that is how the game will be played whether you like it or not.
But I will paraphrase Kax and say if you don't like my criticism then don't read my comments. Have a nice day!
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Fairness in criticism
written by aeichener , May 25, 2007
I would like to make one further comment - as unregistered guest - to the varied and manifold criticisms. It is a comment which I believe might be demanded by fairness.

What Benin Mwangi wrote and offered you here initially, was not a review of a newspaper, in the sense of media criticism. You may regret this or you may think that the author should rather have have written in this vein - and of course, everybody who feels so has a right and maybe even a reader's duty to let the author know this, for many of us care what their readers write, even if they are careful not to admit this weakness ;-).

But Mwangi's primary intent was not to present, applaud or dissect the "Kenya Empowerment" newspaper, or to assess its online face, the website. His intent was to present a Kenyan entrepreneur, as a potential model. He could also have chosen another entrepreneur, like the charismatic but not always equally successful Eric Kimani, or the incessantly self-promoting young Wanja Michuki. If Raila has invested half as much clout, self-praise and propaganda effort as Miss Wanja, he would be Emperor of All Africa by now.

These two examples however also show what we - as readers - can reasonably expect from a diligent interviewer, a good journalist. In the case of Eric Kimani, such a journalist would not allow him to glide smoothly over a certain period in his career, but she would directly probe him why his stint in KTDA was ultimately a failure, and what the various reasons were that his plans and visions could not be realized. In the case of Wanja Michuki, one would lift the veil of praising endorsements and blow away the clouds of thick frankincense, and ask details about "her" teas, about why she does outrightly and persistently refuse any actual customer inquiries (if she pretends to really sell tea) and whether the whole ballyhoo enterprise is maybe not just a well-conceived money laundering scheme for her father, James Michuki. A good journalist would previously have read her - published! - business plan with the exact figures and then ask her how she can go on with such a loud drum-roll if she has made only losses for the last couple of years, and expects to break even earliest in 2008?

But, I kindly ask you, please don't blame Mwangi's interview just because you don't like Wanguhu's paper.

Alexander
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Appreciate constructive critic
written by Mdayo , May 26, 2007
It is unfortunate to read that one person's opinion/constructive criticism has been taken in so badly.I am a girl of the fourth estate and quite frankly it is substandard.Maybe coz its free that's why no effort is put in getting it right but like ACO I wish you would take in the critique positively-we are not bitter just want better quality and a product that even a non-Kenyan would appreciate in terms of content.Let the paper hold its own when compared with others in its niche market.My two cents from Mdayo....from land of the coffee shops...
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Hmmm...
written by Benin , May 29, 2007
What makes a business man? Is it always appearances? I would say no, sometimes the numbers count.

After all what do strong numbers represent? To an investor, they represent sweat equity. If someone invests their sweat equity into a publication and it yields a stellar distribution network, outstanding growth, and a strong team-then that might be worth much more than large sums of money spent on appearances.

At the end of the day the numbers talk.

Thanks for your candor and opinion. The readers here are wonderful and diverse in opinion and that's beautiful. Hope to do it again, soon!
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written by Honey , May 29, 2007
Good job Kimani, way to go! Personal freedom and an enterpreneurial mind is the real catch in America!

Ok. Am going to burst one or two bubbles, I wonder why Kenyans refuse to integrate and be the larger American community.

I see it this way, I came here to increase my choices. Kenyans in Kenya did not offer me that, and I doubt that Kenyans in America will be any better. So, I try to hang out with Americans big time and do things the American way big time too! Get in the mix and get going.

For me if someone tells me there is a kenyan event, what runs in my head is: refusing to integrate. Ok, some Kenyans fault my approach, but I find it a little hindering doing things in a kenyanese manner!

I do not desire to pour ice on Mr. Wanguhu's progress, I just wish that he could go on to attract the larger American community. The problem with just serving Kenyans is just that, serving Kenyans.

I view it as something that segregates Kenyans, keeps them away doing their own thing, yet my enthusiasstic head tells me,they should be way better than that!
Ok. I may be wrong, but heck. That was my thought.
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re: Value is in the eyes....
written by pndiangui , May 29, 2007
Aco,
Its a class thing. Have you heard of mister seed in the UK. Shock on you, many Kenyans love this sub-standard stuff.


No it might not be plainly about 'class'; Its about value delivery to fill a need to the targeted market segment.
We all 'see' the world so differently and thats why what is valuable to one segement is quite subjective. Hence, the different Market segments. Thats why Harvard Business Review might not be 'valuable' as a plain read to a farmer in Nyeri who can not only read in english but also not make much sense of the Management jargon- but he/she is a true buyer of 'TAIFA LEO' or 'Muiguithania' because he can plainly read in Swahili or Gikuyu and has a burning need catch-up with the community happennings. Is there money to be made in this market! You bet there is! Why is that so ? Well there is value in the eyes of the reader in that particular segment. Specfically there is a need for such a publication there that hasn't been served by anyone else except say Nation's TAIFA and it enjoys almost an obsolute monopoly. When Kameme FM ws launched in Kenya, many thought its product was just a joke or a 'hype' , but the recent statistics that I have show that Kameme has about 3% of the 'Radio listeners' market in the country and this allows it flourish with ads revenues turnover hitting over 70 million Kenya shillings (Over 1 Million US Dollars)per annum. In that niche market it operates in, it employs and creates wealth while serving the needs of those listeners, and far more important adding value to the society.

And to Honey;
The management and product development skills that Wanguhu has honed in first serving that need of Kenyans, is now in a way transferable if he went on to try serve the larger American community (the Latin Americans, Indians, Nigerians etc). And he can do this by either employing people who know their needs to start a publication to serve them, or by buying-out some of the existing publications targeting these particular segments. He can afford to buy them because of a balance sheet built by serving the Kenyan market space first. In other words he had to start somewhere in a continous profitable growth manner to reach that stage. Murdoch started with his Dad's publication that was serving the Adelaide country community alone in an 'isolated' land (then) known as Australia. The revenue growth emanating from those small publications that had a life-line because of serving very specific needs (they were relevant to the buyers because they were 'valuable' to them) invested wisely with a long-term growth approach has brought you the now famous giant NEWSCORP.
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written by Honey , May 29, 2007
Common Sense
U'd be shocked to learn how easy it is to start a business in the US. The problem that faces we Kenyans, myself included is that we are academia ensalved. We'd rather slave in schools that start a business.

Where I live, the state will happily help a minority with starting capital, and several tax breaks. For me personally, I just don't believe i have patience for hustling. I'd be willing to partner up, just don't involve me in the day to day running, that is bothersome. Everyone with their calling!
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Try seeing things without your
written by Mdayo , May 31, 2007
@Kax,
try looking at issues from other angles as well. When people add or air views on areas to improve the paper, it doesn't necessarily mean an attack on personality; because from what I perceive of your comments you are taking it from that perspective and it is wrong... TOTALLY WRONG!

About how we expect soo much...I believe and many would agree that if you put your energies and mind to doing something irrespective of whether there is a profit motivation behind it or not...do it and not just do it but do it WELL.
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written by Kax , May 31, 2007
@ Mdayo....

I have to agree with you when you say..."one person's opinion has been taken in so badly....but you know wat? An opinion is just that! An opinion. If it's good...pple take it well. If it's bad....pple take is NOT so well. and I'd also have to agree with yor 2nd thought....you say..that maybe coz it's free that's why no effort is put in getting it right. I always wondered about that myself. You know it's funee how the human nature expects soooo much from free stuff!
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Misinterpretation As Usual
written by Acolyte , May 31, 2007
Fact is that doing things better is not my way but the only way.

I did not say doing things my way is the better way but at the end of the day if you want to get results you have to do things bettter. You can do them in a different way but you have to do them better! Like it or not! There are different ways of climbing up a hill, you can run, walk, drive, ride a horse; all different ways of doing the same thing but you know what? At the end of the day you are better off than when you were at the bottom of the hill.
Or maybe this paper is perfect and things dont have to be done better at all.
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written by Kax , May 31, 2007
@ Aco,
On your comment..."Fact is that doing things better is not my way but the only way".

Let me point this out to you. Doing things better is NOT the only way! Sometimes pple chose to do things DIFFERENT. And sometimes different is NOT always better. Case in point! An alcoholic stops taking hard liqour but his/her beer consumption elevates. While his/her liver may last a few yrs longer....he/she still remains an alcoholic who made a DIFFERENT change as opposed to a BETTER change--which is this case would have been to stay clean.
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In Conclusion
written by acolyte , May 31, 2007
My efforts are to make the paper do things in a better way, at the end of the day it will help them more than it will help me.
As an entrepreneur you do have to do your best to meet as many needs as possible of potential customers. Remember KMG are not making the paper for themselves but for Kenyans out there. I have needs as a Kenyan in the diaspora and it would be wonderful if instead of having to pick up my local paper and scour it for information I could do so via the KMG paper, but that isn't the case; and I'm not alone.
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asante sana...
written by CHIBOLE , September 20, 2007
quite authoritative and a good beginning I can say. kudos...
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what the hell??????
written by miss Nderu , October 18, 2007
Who, i just happen to come across this blog and i am shocked to see the commets made about the interview. Benin, you did a good job!!!! for you haters who have nothing to do but just spend a lot of time on the net trying to put others down, i guess u do need serious therapy which i can help!!!!. This kimmedia group need to be given credit for trying to connect kenyans,it may be not what you see on CNN web but guess what deal with it or else do not go to the web site!!!!!. and for you who are complaining about the web site, why the hell don't u shut up and call them up (kimmedia) and see if you can do a better job, or give a sugestion and stop spending a lot of time complaining.
" am not associated with kim media"
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Congratulations to both Kim an
written by Daniel Chege , November 15, 2007
First of all I want to tilt my hat to both of you, Kim and Benin.

My name is Daniel Chege and I came to the states when I was 19 years old as well. I had to learn a lot of things by myself, especially business wise which no help like grants or consultations is extended to you because you are from another country.

As a web designer, I see not many people take advantage of their online business presence. Please be an encouragement to all kenyans abroad so they can see it is possible.

Thanks and Best Regards.

Daniel Chege
Poppa Productions Inc.
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it '>P This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
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written by ridwanzero , January 07, 2010
Experts have talked about this before. How many times have you read about the importance of ‘adding value’ for your audience? How many times have you read about ‘building trust’ with your readers/prospects?Many, many times. You know it well. Every marketing guru has spoken about this topic. I’m sick of hearing it. But it STILL bears repeating.
www.onlineuniversalwork.com


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